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Global Trend: personalization as a driving force in the PC Market, Part 02/05

In Part 01 of our series, we discovered that the choice between a ready-made PC and a custom build is becoming increasingly relevant. Now, let's delve into the global trends shaping this market and understand why PC personalization has become not just a niche service, but a true driving force of the industry.

Today, users worldwide seek not just a computer, but a tool that perfectly matches their unique tasks and lifestyle. "Boxed" solutions, designed for the mass consumer, often offer redundant features you'll never use, or, conversely, lack the necessary power for your specific needs. This is where the era of custom PCs begins.

Why is personalization becoming a global trend?

The choice in favor of individual builds is driven by several key factors:

optimization for specific tasks: precisely select processor, graphics card, RAM, and storage to maximize performance for specialized applications (gaming, video editing, streaming, architecture);
budget efficiency: invest only in essential components, avoiding overpayment for unnecessary features in pre-built systems. This maximizes performance within your budget, preventing bottlenecks;
aesthetics and design: choose a unique case, lighting, and cooling to reflect your style and integrate your PC as a design element, not just a tool;
upgradeability: easily replace individual components (graphics card, processor, memory) to extend your PC's lifespan and adapt to new requirements without buying a new system.

These advantages make custom PCs not just a "hobby," but a rational choice for millions of users worldwide!

In the next part, we will explore how the new era – AI PCs – impacts this trend.